From an Idea to an App. From an App to an Audience.
San Diego's Mobile App Development & Digital Marketing Agency
Apps Web Dev LLC
Your Business Has Ambition. We Build What Drives Its Digital Growth.
Built To Work. Built To Get Found.
You’ve probably seen this before: one company builds your website or app, another one runs your marketing, and the two never really talk to each other. Something breaks or underperforms, and each side blames the other.
We do both under one team. The same people who build your app or website also run the SEO, Google Ads, and social media campaigns that bring people to it, so nothing gets lost between what was built and what gets promoted.
If you’re a small business trying to get noticed, or a bigger company that needs a stronger digital presence, the setup is the same: one point of contact, one strategy, and people who understand what they built before they start marketing it.
Mobile App Development
Your business, in your customers’ pocket. We design and build iOS and Android apps that people actually keep on their phone, from the first wireframe to the app store listing.
custom web development
A website that works properly on every device, not just the one it was tested on. We build sites and web applications from scratch, built around what your business actually needs.
Website Redesign
Visitors decide whether to stay or leave in the first few seconds. If your current site is slow, outdated, or hard to use on mobile, a redesign fixes that before it costs you another customer.
Visual Design (UI/UX)
Good design isn’t just how a page looks. It’s whether someone can find what they need without thinking twice. We design interfaces that guide people toward the action you actually want them to take.
SEO Services
SEO gets your business in front of people who are already searching for what you offer. We handle the technical fixes, the content, and the local search presence so you show up when it matters.
PPC Services
Paid ads put your business in front of the right people right now, not months from now. We manage Google Ads and paid search campaigns built around cost per lead, not just clicks.
Social Media Services
Social media works when it’s consistent and backed by a plan, not just occasional posts. We handle content, posting, and paid social campaigns that actually bring people to your business.
CRM Services
A CRM only helps if it’s set up right. We connect your leads, follow-ups, and customer data into one system, so nothing falls through the cracks between a form submission and a sale.
Real Results, Not Just Promises
SEO Campaign
Google Ads Campaign
Website Redesign
Who We Are
Apps Web Dev is a San Diego-based team that builds mobile apps, websites, and the marketing campaigns that bring people to them. We started because most agencies only do one half of that job well, and we wanted to do both under the same roof.
Before we design anything, we spend time understanding what makes your business different from the one down the street. That’s what shapes the look, the message, and the strategy we build, not a template we reuse for every client.
We also handle the visual side of your marketing: website graphics, social media content, video, and infographics. The goal is simple. Everything your customers see should look like it came from the same business, no matter which platform they found you on.
Work with us and you get a team that builds the product and the audience for it, not just one or the other.
High Value. Flexible. Built For Growing Businesses.
Marketing doesn’t have to be complicated or overpriced to work. Apps Web Dev builds a plan around your actual budget and goals, whether you’re a small business getting started or a growing company that needs more reach.
We handle websites, social media, Google Ads, and SEO, all built to fit what makes sense for your business right now. You don’t need a massive budget to get a plan that moves the needle. You need the right one.
If you’re looking for a marketing partner near you, look for one that understands your market and builds a plan around results, not just price. Call us for a free consultation and see what a plan built for your business actually looks like.
Discovery
Before we design or build anything, we need to understand your business, your customers, and what’s actually working or not working today. This phase includes a full audit of your current site or app (if you have one), a look at your competitors, and a conversation about what success actually looks like for you. Everything we build after this is based on what we find here, not a template we reuse for every client.
Strategic Architecture
This is where we map out how your site or app is actually going to work: the pages, the user flow, the features, and how everything connects. We plan the structure before any design work starts, because fixing a structural problem after development has begun costs far more time and money than catching it here. You’ll see a full sitemap or app flow before we move forward.
Creative/UI Design
Once the structure is set, our designers build out how everything actually looks: layout, color, typography, and the visual identity that represents your brand. We design with your actual customers in mind, not just what looks good in a portfolio. You’ll review and approve the design before development starts, so there are no surprises later.
Programming & Software Development
This is where the approved designs actually get built into a working site or app: coded, connected to any backend systems, and tested as we go. We build with clean, maintainable code, so your site stays fast and easy to update later, not something that breaks the moment you want to change a headline.
Quality Control/Accuracy Evaluation
This is one of the most critical phases because it’s where we review every facet of your site before it goes live. This includes using modern testing tools to evaluate functionality and reviewing all the content to ensure all your expectations have been met. After our exhaustive QA process, we will train you in our backend system, and you’ll have the chance to review the site yourself and submit any bugs you find during your own QA. You’ll have total insight into any bugs we’re working on, including the ones that are pending as well those that are ready for your team’s review…
SEO And Google Ads
Once your site or app is live, we don’t stop there. We set up SEO fundamentals and, if it’s part of your plan, launch Google Ads campaigns so people can actually find what we built. This is also where we set up tracking, so you can see exactly what’s bringing in visitors and leads from day one.
One Digital Partner. Multiple Capabilities.
We bring app development, web development, and digital marketing together under one team, so nothing gets lost between building something and getting it found.
Why Digital Marketing Isn't Optional Anymore
Most of your customers are already searching online before they ever call or visit, and if your business isn’t easy to find and easy to trust at a glance, they’re finding a competitor instead. Digital marketing changes fast: what worked last year on Google or social media often doesn’t work the same way today, so we stay on top of those shifts and build every campaign around your specific market, not a generic playbook. The businesses that actually stand out usually aren’t doing more, they’re doing it with a clearer message and a plan built for their market instead of one copied from a template.
From Our Blog
- App Development
Marketing Built Around Your Budget, Not Ours
We don’t have one package that gets pitched to every business. Pricing depends on what you actually need, whether that’s a focused SEO plan for a growing local business or a full campaign across SEO, Google Ads, and social media. As your business grows, we scale the plan with you instead of locking you into something you’ll outgrow in six months. The right partner should feel like part of your team, not a vendor you check in with once a month, and that’s how we build every relationship here.
faq
Frequently Asked Questions
Q: How much does it cost to build a mobile app?
A: It depends on what the app needs to do. A simple app with a few core features costs less than one with user accounts, payments, or real-time data. We’ll give you a clear quote after understanding what you’re actually trying to build, not a generic number.
Q: How much does digital marketing cost for a small business?
A: Pricing depends on which channels make sense for your business, whether that's SEO, Google Ads, social media, or a combination. We build the plan around your budget and goals rather than fitting you into one fixed package.
Q: Do I need to hire separate companies for my app and my marketing?
A: No. That's the exact problem we're built to solve. Our team designs and builds your app or website, then runs the SEO, ads, and social media campaigns that bring people to it, all under one roof.
Q: How long does it take to build an app or website?
A: Most websites take a few weeks from design approval to launch. Apps usually take longer, anywhere from six to sixteen weeks depending on how many features are involved. We'll give you a realistic timeline during Discovery, before any work starts.
Q: What's the difference between SEO and Google Ads, and do I need both?
A: Google Ads gets you in front of customers right away, but it stops working once you stop paying. SEO takes longer to build but keeps bringing traffic without an ongoing ad bill. Most growing businesses use both together, one for now, one for later.
Q: Do you only work with businesses in San Diego?
A: We're based in San Diego, but most of our work happens remotely with clients across the country, from small local businesses to larger organizations that need a stronger app or digital presence.
Q: Can you redesign my existing website or app instead of starting from scratch?
A: Yes. Most of the time a redesign is faster and cheaper than a full rebuild. We start by reviewing what you already have, so you keep whatever's working and only fix what isn't.
Q: How do I know if my marketing is actually working?
Content: A: You'll get regular reporting that shows real numbers, like leads, calls, and conversions, not just traffic or impressions. If a campaign isn't producing results, we tell you and adjust it instead of letting it run quietly.
Q: What happens after my app or website launches?
A: Launch isn't the finish line. We offer ongoing support and maintenance, and for most clients, that's also when marketing kicks in, since a great app or site only helps once people actually find it.
Q: How do I get started?
A: Book a free call or request a quote. We'll ask a few questions about your business and what you're trying to achieve, then walk you through what a plan built for you would actually look like.
